In The Assault on Reason, Al Gore criticizes television as a one-way medium and notes that "Individuals receive but do not send, they listen but do not speak, they are given information but do not share it in return, they do not comment on it in ways that others can hear. Therefore, automatically, their ability to use the tools of reason as participants in the national conversation is suspended."
Fair enough. However, we've done a few experiments with Twitter that indicate it's possible to change this fact. Director's commentary during Fox's DRIVE inspired feedback among viewers, likewise Defamer Twittering the Oscars and our ongoing Greekshow viewing events. This weekend's partnership with MTV is further exploration. Continued experimentation means continued learning. Exciting!
I'm heading to Las Vegas tomorrow morning so expect updates. And watch MTV!