Jun 4, 2007

How Ads Really Work

Conclusion: "If you've got a site/service that is ad-supported but also has some membership, do your best users a favor and think about turning off ads (I'm looking at you Facebook and LinkedIn). It's likely to make a small dent in your bottom line but will pay off with a better user experience for your site's biggest fans."


Ted said...

I agree in spirit, but there are many more factors.

What is the CPM you are getting? What percent of members are subscribing? How many pages are requested a day by each user?

If your eCPM is < $0.50, think about not showing ads.

If your members subscribe at rate of 10% don't show ads.

If your members aren't spending on anything serve every ad you can.


Anonymous said...

I've once deleted my whole bloq & the past archives are now qone . Can I retrieve my past archives back ? =(