Internet guy who believes in the triumph of humanity with a little help from technology. Yadda, yadda, yadda.
Dec 4, 2004
Blackspot Sneaker: "Time to think consumer revolt. We confront Nike, and, with a quick judo-like move, slap it to the mat with the power of its own PR thrust. Can a maverick band of social marketers on a shoestring budget bring the empire to its knees? That's exactly what our Blackspot venture aims to do." —From the Kick-ass marketing strategy.