Dec 4, 2004

Blackspot Sneaker

Blackspot Sneaker: "Time to think consumer revolt. We confront Nike, and, with a quick judo-like move, slap it to the mat with the power of its own PR thrust. Can a maverick band of social marketers on a shoestring budget bring the empire to its knees? That's exactly what our Blackspot venture aims to do." —From the Kick-ass marketing strategy.