Jul 12, 2004

The Perfect Beast

Some popular brands and the feedback internal naming committees would use to shoot down the names from "Building the Perfect Beast: Everything you've always wanted to know about naming companies, products and services. Compiled from the Igor website into one handy guide."

Virgin Airlines

- Says "we're new at this"

- Religious people will be offended

Banana Republic

- Derogatory cultural slur

- You'll be picketed by people from small, hot countries


- Only foretold death and destruction

- Sounds like "orifice"

There's more in the PDF file. Funny stuff. (via)